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Independent strategy study
Local Retail Awareness
A paid-social direction for an independent fashion retailer. Everyday pieces become a complete outfit, presented through receipt-inspired creative with a clear reason to explore the collection.
Approach
A clear path from discovering the collection to planning a visit.
01
Give nearby shoppers a reason to visit
Feature new arrivals through ads aimed at people near the store.
02
Make the next step easy
Connect each ad to a page with the collection, location, and clear directions.
03
Learn what brings interest
Test different products, messages, and audiences; track direction clicks and inquiries.
Measurement plan
- Local reach
- Direction clicks
- Attributed inquiries and purchases, where trackable
Give more customers a reason to choose you.
Tell us about your business and where you want to grow.
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