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Multi-Channel Lead Gen
Independent strategy study
Search, social and follow-up connected around one qualified inquiry.
From intent to inquiry
How could a service business connect search, social and follow-up into a clearer path from initial interest to a qualified inquiry?
Approach
01 — Capture high-intent search
Meet people already searching for the service with focused, intent-led search campaigns.
02 — Reinforce with paid social
Stay present with considered social creative that builds trust before the decision.
03 — Focus the inquiry page
Give every channel one clear destination built around a single, qualified inquiry.
04 — Follow up by email
Respond quickly and keep the conversation moving with a short, helpful email sequence.
Deliverables
- Channel plan
- Creative test matrix
- Inquiry-page outline
- Follow-up sequence
Measurement plan
Qualified inquiries
Inquiry conversion rate
Cost per qualified inquiry
Response time
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